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With consumers lacking both knowledge of and trust in how companies and governments are using their personal data, organizations such as Apple are building a new business model based on privacy and consent to build trust with consumers.
Recent research from The World Federation of Advertisers revealed that 74% of CMOs think data ethics will be more important to their role in the next five years. This shows that it is now more important than ever to become more privacy-centric.
Part of the new Last Thursday in Privacy series, this panel will look at what organisations and marketers can do to ensure the ethical use of data, and how they can promote the issue across their company to gain a competitive advantage.