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Privacy is often shoehorned into risk management and compliance or attached to IT security. With the privacy space maturing, should we rethink the position of data privacy within organisations? In our webinar in May we announced that we were embarking on a year-long research project to put hard figures against our thesis that privacy done well builds trust with all of your stakeholders, including customers and employees, and that this trust is repaid in everything from lower talent acquisition costs through higher investor valuations to better net promoter scores. In our July webinar we will give you a first glimpse into our findings. With our research partner Llewellyn Consulting we will show you what we’ve discovered so far about the measurable effect of visible business ethics and purpose on financial performance and share valuation. We’ll also talk more about the next phase of the research, in which we’ll turn to asking consumers and employees how their behaviour is affected by privacy concerns. You’ll also learn how you can get involved and help us shape a positive future for privacy.